"When you're selling a book for a movie, you are really selling the plot.
Because one of the things you can do in a book is you can obviously write what the character is thinking. In a movie, you have to show.
And then why is your book unique?
You need a pitch line. Think about describing your book, in one sentence. And think about two things. That's a logline.
And then there's a tagline, and the tagline is kind of the slogan. That's what people are gonna buy.
You have to think to yourself, okay, well, what characters I have in my book.
Help the producer or the agent envision it. Here's the title, here's the log line, here's the tagline, here's who you should play my character.
Help them envision it 'cause that's how they're gonna resell it."
Full episode with Larry Kasanoff on the main podcast feed, The Creative Penn Podcast
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