Is Your Marketing & Advertising Efficient?
Is your marketing and advertising ACTUALLY effective? 🤔
And how do you really measure your holistic marketing performance?
Big questions right!?
But here's the thing...
Trying to diagnose exactly which part of your marketing campaign is underperforming can be an extremely difficult task.
Especially when you're looking at each metric in isolation...
Is it your paid ad creatives?
Maybe it's your targeting or keywords that are attracting the wrong visitors?
Maybe it's your website or landing page?
Or maybe, it's ALL of the above...
In this video I'm going to walk you through a step-by-step process to measuring the effectiveness of your marketing and diagnosing which parts may be broken, and therefore where you should be focusing your attention.
0:00 Intro
1:00 4 Pillars To Marketing Effectiveness
2:00 Creative & Content Effectiveness
2:18 Advertising CTR Benchmarks
3:50 Traffic, Audience & Targeting Effectiveness
5:32 Audience Surveys
7:00 Website Effectiveness (CRO)
8:33 How Long To Measure Results Over?
9:50 Creating A Full Funnel Strategy
GET A FREE MARKETING REVIEW 💻
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Book your FREE Digital Review today and we'll record you a personalised 10-20 minute video with practical suggestions on how to increase your traffic, leads and sales:
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WHO WE ARE 👋
Elevate Digital is a full-service digital marketing agency based in London. We help our clients grow through Search Engine Optimisation (SEO), Paid-Per-Click (PPC) Advertising, Web Design/Development and Conversion Rate Optimisation (CRO)
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