Stop Writing Copy About Products (Do This Instead) | "Going Beyond Features and Benefits"
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In this 84 minute beginner masterclass, Sean teaches you the basics of sales psychology and how it connects to writing about features and benefits. The lesson then focuses on going deeper into benefits, and ends with an example of finding the features & benefits of a product and turning that into usable copy. The goal is to teach you how to write copy that's better than 99% of your competitors, and helps you entice and compel readers to action in a deeper way.
0:00 Intro
0:22 How to choose the next free masterclass we host
1:51 The actual job of a copywriter (and why people buy things)
5:15 Buyer Psychology 101: Desires, Notions, Identifications
11:21 What are features and benefits?
17:48 Beyond Features & Benefits: The 4 Levels of Selling (Plus Examples)
43:41 Q&A
56:13 Follow Along: Finding Features, Benefits, Advantages, and Deeper Benefits for Products
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Still have questions about what copywriting even is? Check out our Copywriting 101 Playlist: • Frequently Asked Newbie Copywriting Q...
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Copy That! is hosted by Alex Myatt, Rod Satterwhite, Lindsey Hough, and Sean MacIntyre.
Production, VFX, and Editing by Noah Sokolsky
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