Video Marketing Tips - Looking At The Camera VS. Off Camera
Your decision to use the into-the-lens or off-camera filming techniques when shooting corporate or marketing videos can be the difference between a video that clicks or one that falls flat and doesn’t generate the results you desire. Check out this video for tips on which technique will be most effective for yours.
0:00 - Introduction
0:13 - Off-Camera Filming
0:56 - Into The Lens Filming
1:46 - Summary: Off-Camera vs Into The Lens
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In summary, to effectively convey information or build an instant connection with your audience, have your subjects look directly into the video camera’s lens. To convey emotion or come across as authentic, have your subject look off camera. Which technique you choose to use – into-the-lens or off-camera – can be the difference between a video that clicks or one that falls flat and doesn’t generate the results you desire, whether it’s visits to your website, inquiries to your sales team or some other metric.
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