Email Deliverability Demystified
Let's talk about the big changes coming to email deliverability. Enforcing sender authentication rules is being introduced by Google and Yahoo progressively from February 2024. Frankly you should be completing email and domain verification with DKIM, SPF and reporting/enforcing on it with DMARC already as its just good practice. If not, here we'll be reviewing what's coming, and in detail how to do it though our 6 steps process.
This is for everyone who sends emails!
Announcement https://blog.google/products/gmail/gm...
Chapters:
00:00:00 - The Importance of Email Delivery Compliance
00:01:07 - Reasons why email deliverability is important
00:01:57 - The Massive Amount of Email Sent Every Day
00:03:06 - The impact of Google and Yahoo on Communications
00:04:03 - The Negative Consequences of Emails Going to Junk Folder
00:05:02 - Protecting Your Domain from Scammers
00:06:00 - Configuring Return Paths
00:06:59 - Email Authentication and Mass Mailing
00:08:00 - Email Authentication and Security Measures
00:09:01 - Legitimizing the sender and preventing tampering with emails
00:10:07 - Authenticating Emails with DKIM Certificates
00:11:02 - Step #3: Return Paths
00:12:04 - Step 4: DeMark Enforcement and Reporting
00:13:10 - The Importance of the Rejection System
00:14:08 - Configuring Email Authentication
00:15:00 - Understanding Email Reporting
00:15:57 - Assessing Email Alignment
00:16:53 - Importance of the Auto Unsubscribe Link
00:17:55 - Auto unsubscribed feature requirement
00:18:52 - Email Delivery and Small Businesses
00:19:51 - Tips for Avoiding Email Spam Filters
Thanks for watching!
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