There are two main ways to track conversions from FB ads - Standard Events and Custom Conversions.
In this video I walk you through the differences between the two and which one to use.
For more - check out cathowell.com
Watch video Facebook Standard Events vs Custom Conversions - Which one is Best! SIMPLE EXPLANATION online without registration, duration hours minute second in high quality. This video was added by user Cat Howell 13 June 2017, don't forget to share it with your friends and acquaintances, it has been viewed on our site 12,232 once and liked it 177 people.