Is every Social Media Manager a Content Creator? \\ Marketing Roundtable Podcast
Seasoned #socialmediamanager Rachel Rhodes touches on the difference between a Social Media Manager, a Content Creator, and an Influencer:
🔥 Social Media Manager 🔥
This is the strategist. A SMM will be researching algorithm updates, performing hashtag research, analyzing insights, and providing data-driven guidance to the content creators.
📸 Content Creators 📸
The creatives. The content creators are the designers and video editors of the world, who may use visual hierarchy, brand guidelines, ADA compliance, and pure ✌️ aesthetics ✌️ to give a face to the SMM's strategy.
✨ Influencers ✨
The talent. An influencer is an individual with a cultivated audience they may recommend a product, service, or experience to.
These roles can be 100% mutually exclusive of one another, or naturally interwoven depending on the skills of the individual or the needs of the brand or client.
Listen to the full episode now on the Marketing Roundtable, available on YouTube or wherever else you get your favorite podcasts 🎙🎧
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