Level Up Series: Brand & Voice
The Digital Economy Program is offering a FREE marketing learning series, hosted by Kelly Doody from Social School!
1) Discover the difference between a logo, colour palette and typeface and a well-rounded, highly respected brand, noting the authenticity, accessibility and authority that today's leading brands embody.
2) Learn how to embrace the necessary shift from marketing your product to building trust, loyalty and belonging, and the formula for growing your business in a skeptical world.
3) Identify your standout offering and why it matters to your audience, whether they are yet aware of it or not.
About Kelly Doody and Social School: Social School was born from the recognition that what modern businesses needed most was not an expensive agency or outsourced expert, but rather, empowered in-house skills.
Workbook: https://businesslink.ca/wp-content/up...
Slides: https://businesslink.ca/wp-content/up...
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Business Link is a government-funded non-profit that has been helping Alberta small businesses start and thrive since 1996. They provide one-on-one coaching and advice, market research, access to experts, training, and education, as well as specialized support for Indigenous and immigrant entrepreneurs.
Our team of experts provide personalized support for small business owners and entrepreneurs starting or growing their business. We provide 1-on-1 coaching and advice, market research, access to experts, training, education sessions, and specialized support for Indigenous and immigrant entrepreneurs. We’re passionate about providing support services that will build business success in Alberta, and we’ve been doing it since 1996. We wouldn’t be able to do what we do without the funding support of the Governments of Alberta and Canada. Visit www.businesslink.ca to learn more about what we do.
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