🔴NWSL Eliminates Draft, Boosts Pay as New CBA Overhauls League 📰P B P✔
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This CBA comes amid a surge in public interest for both women’s sports and the NWSL, which has dramatically impacted the market for teams. In January 2022, when the current deal was signed, most NWSL franchises were valued in the single-digit millions. Now the average team is worth $66 million, according to Sportico’s numbers. The San Diego Wave sold earlier this year for $113 million; Willow Bay and Bob Iger are buying a control stake in Angel City FC in a $250 million deal.
The league is also in the middle of expansion talks. Groups from multiple cities, including Cincinnati and Denver, met with the NWSL in New York this week. The last round of expansion teams sold for $53 million.
The deal was negotiated over the past year, despite the league’s current CBA not expiring until after the 2026 season (Sportico was first to report that a deal had been reached). The agreement now expires at the end of the 2030 season, a critical extension for league owners. Players are getting obvious gains in a number of critical categories, but owners are securing labor peace well past their next major media negotiations, stability that will prove valuable in a few years as those conversations begin.
“This CBA gives us agency over our business and gives the players agency over their careers,” NWSL commissioner Jessica Berman said in a statement.
The NWSL’s rapid commercial growth is well-documented, but the league is also keeping a wary eye toward Europe, where some of soccer’s biggest brands are starting to invest more in their long-ignored women’s sides. The NWSL and the Women’s Super League in England are increasingly competing for talent, a business rivalry that many expect will grow more direct in the coming years. Shortly after Chelsea beat NJ/NY Gotham FC earlier this week, the WSL’s official Twitter account posted: “Does that settle that debate then?” alongside a winking emoji.
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