#GlobalGoals
"Inertia City" is a sequence by Wunderman Thompson and Vellas.
Inertia City is a cinematic sequence rooted in data and designed to bring attention to the far-reaching impact of traffic in São Paulo. The sequence begins in an imagined 45-day traffic jam that shuts down São Paulo, and follows its impact on an individual family and society at large. If you skip the story, you'll see straightforward facts about the impact of traffic and pollution in São Paulo.
Film credits:
WUNDERMAN THOMPSON BRASIL
CCO: Keka Morelle
Creative Directors: Renata Leão, Alvin Shiguefuzi
Creatives: Lais Delcelo, Tomaz Saavedra, Thiago Brunelli
Head of Production: Maisa Delgado, Michel Gubeissi
Client Partner: Julia Mello
Collaborations: José Carvalho, Rafa Câmara, Giordano Gio
SAIGON
Director: Vellas
Executive Production: Carolina Pessini, Marcelo Altschuler, Pedro Pereira, João Dornellas and Vellas
Production Accountant: Fernanda Gomes, Rafael Costa e Karin Diniz
Production Coordinator: Luiza Campanelli, Natalia Cardoso e Giovanna Burzichelli
Director of Photography: Lula Carvalho asc, abc
Art Director: Guilherme Marini
Assistant Director: Flavio Lanfredi e Luciana Camargo
Creative Assistants: Amanda Sader e Jessica Teleze
Production Director: Reinaldo Faria
Producers: Patricia Nagaoka e Ronder Willian
Location Producers: Fabiano Ramos e Kleber Pereira
Boom Operator: Cantidio Costa e Samuel Monteiro
Casting: Diego Ferreira e Elaine Schilker (Case)
Property Master: Ana Paula Braga
Stagehand: Bruno Ribeiro
Make-up: Mima Mizukami
Costume Designer: Marina Vieira
Make-up – Visual Effects: Vagner Aparecido Martão
Drone: Renato Passarelli
Steadicam: Sandro Galvão
Making of/still photos: Francisco Cobra
Postproduction Coordinators: Virgini Faires e Malu Leopassi
Supervisors: Fábio Abreu, Leonardo Garcia, Paulo Miranda e Will Maxwell
Editor: Rami D'Aguiar
Postproduction: Nash Vfx
Color: Bleach
Music by: SuperSônica
TRIBECA STUDIOS
Executive Producer: Nina Chaudry
Coordinating Producer: Nikki F. Heyman
Production Associate: Jaimi Cooks
Partnership Development: Jackie Hassell, Lauren Viola, Evan Dell’Aquila
Legal: Eileen Rodriguez, Steve DeLuca, Christina Yotides
Finance: Joe Pugliese, Julio Mariano, Diane Fosten
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